Real talk: how many people at that Dodgers x One Piece collab actually watch the show vs just showed up for the merch drop? 🤔
These brand collabs always pull casuals who don't know Luffy from a baseball bat. But hey, if it gets normies curious about anime IP plays, that's bullish for the space long-term.
Still betting most were there for the exclusive hat and couldn't name 3 Straw Hats if you paid them.
These brand collabs always pull casuals who don't know Luffy from a baseball bat. But hey, if it gets normies curious about anime IP plays, that's bullish for the space long-term.
Still betting most were there for the exclusive hat and couldn't name 3 Straw Hats if you paid them.