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Brazilian Fintech Méliuz Successfully Expands its Bitcoin Treasury through Innovative Low Risk Options Strategy
Brazilian fintech firm Méliuz S.A. has bitcoins over 600 of them before anyone else within the company. This is the result of the company’s ability to strategically forecast changes within the cryptocurrency market, which has rapidly advanced. This is the firm’s newest investment since Bitcoin Treasury Company which every other company has been trailing behind attaining, since Méliuz started its investment back in September 10, 2023. The reason the firm is able to pioneer the rest of the Latin American companies is because of the company’s reputation regarding reputation risk management. Méliuz has fully secured Bitcoin’s cash position and is able to finances the cash of Bitcoin without any financial risk limb of exposure.
A Plan of Actions to Fully Secure the Bitcoin
What the company now does is cash used put options Bitcoin. These options ensure the company has secure cash within the options while Bitcoin prices within the market fluctuate. The operating healthy cash reserve ratio is the risk management frame used by the firm. This ratio states put options monetization works to the firm’s advantage, and does not risk the strike put options to lose Bitcoin. The level risk management set is aimed at firm exposure. This is why plus options over 10,000 dollars of the market price Bitcoin, previously guaranteed to be taken by the company’s reserves at the market price, boosts all firm’s cash reserves.
This strategy enables Méliuz to continuously enhance its returns while augmenting its Bitcoin treasury which, as of September 2025, comprises 604.69 Bitcoins worth over 66 million dollars. As a means to shield against Brazil’s 5% per annum inflation rate, the board of directors formulated a policy in March 2025 to earmark as much as 10% of its cash holdings toward the purchase of Bitcoin. Since then, Méliuz has made a series of smart purchases including 45.72 Bitcoins in March for 4.1 million dollars and 275.43 Bitcoins in June for 32.4 million dollars, followed by a recent purchase of 9.01 Bitcoins at an average price of 112,172 dollars per Bitcoin or 1.01 million dollars.
Professional Partnerships and Conservative Execution
To implement the options strategy, Méliuz made collaboration agreements with professional trading firms. Although the names of these collaborators are not publicly available, their participation is a clear indicator of Méliuz’s carefully engineered management policies. It is worth stressing that because these operations are completely cash backed, over trading is entirely absent, in sharp contrast with the strategy employed by other companies such as Japan’s Metaplanet, which incurs a lot of financial risk.
This levelheaded approach has drawn the approval of investors, just as Méliuz seeks to balance Bitcoin acquisitions with strategic financial management. It seems that the company has already financial results which show revenues of 365 million reais in 2024, which has to do with the html cashbak and financial services platform which has 30 million users. This strong operational backbone allows to company to keep its liquidity while actively pumping money into its Bitcoin treasury.
Why This Matters
Méliuz has remained, cash-secured puts which show as the new diretion in corporate cryptocurrency with Bitcoin backed cash flows that are already being used to yield new assets, diversifying the treasury and paving the way for new Bitcoin operations for other publicly traded companies in the region. The strategy is relatively lose for almost an operational cash of less 10% and deploys maximum gains while Bitcoin is still an undervalued inflation hedge.
Achieving the 600 Bitcoins target is just icing on the cake in the company’s balance sheet as other public listed companies in the region in terms of market cap dominance. Over the last few months, the company has been able to hold 60 Bitcoins, and as the average price for which this is transacted is 103,223 which adds another grand in the balance sheet. This is coupled with the strong return of 1.43% on Bitcoin in the last quarter which further demonstrates the financial integration of digital assets with Méliuz.
Future Outlook
While refining its Bitcoin treasury strategy, Méliuz will be able to impact trends on the rest of the market. Unlike its more aggressive competitors, the company is adopting an options-based system which is inspired by international trailblazers as its defensive strategy suggests. Undoubtedly, the corporation’s closer to the action in cryptocurrencies. Still, strategic options expose us to substantial risk, particularly the potential loss of being able to sell Bitcoin in the future at any meaningful price. Because of the company’s commitment to transparency, investors will be able to monitor the strategy’s results in the quarterly reports. This will shed more light on the strategy’s effectiveness.


Méliuz demonstrates innovative Bitcoin strategies. With innovative financial engineering strategies, the company demonstrates Bitcoin's confidence in the cryptocurrency by being able to set the price north of $110,000. While the company is proactive accumulating Bitcoin, the confidence suggests it outlooks favorable trends in the future. As the company executes strategy, it remains at the front of integration of corporate finance innovation, nurturing favorable trends in digital assets.

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