Coinbase Goes Retro: 90s Karaoke Ad Marks Super Bowl LX Return

For Super Bowl LX on February 8, 2026, Coinbase unveiled a 60-second commercial titled "Everybody Coinbase," featuring a lo-fi karaoke-style singalong to the Backstreet Boys' 1997 hit "Everybody (Backstreet's Back)". The ad marks the company's return to the Big Game for the first time since its viral 2022 QR code stunt.

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