I focus on #fogo early because the concept of scalability here is intentionally understated. Typically, growth strategies focus on adding more: more tasks, more hires, more expansion. In contrast, FOGO scales by cutting back, trimming down your commitments until what’s left is rich with true leverage. Trend-driven narratives often require visible progress. They urge you to be active, to participate in discussions, and to be present in the moment. . Those who grow quietly may appear stagnant from the outside until, all of a sudden, they’re not. The driving force here is about building depth rather than just expanding reach. Each time you choose to pass on a superficial engagement in favor of nurturing a more meaningful one, you’re betting that a focused attention yields more lasting results than merely being present everywhere. This wager doesn’t pay off immediately, which is why it takes genuine belief to sustain. What differentiates it from being merely small is the strategy of reinvestment. The capacity you free up doesn’t go to waste; instead, it’s directed towards fewer initiatives but with greater intensity. The results from such concentrated efforts tend to be unique in ways that a scattered approach rarely achieves, and it’s that uniqueness that truly resonates without requiring you to promote it actively. @Fogo Official $FOGO