Everyone says “just HODL $BTC.”
But what if you’re running a company?
When the market drops 30%, it’s not about diamond hands.
It’s about:
• Making payroll
• Protecting your runway
• Deciding when to realize profits
• Converting crypto to fiat quickly to close partner deals
In bull markets, growth hides inefficiency.
In bear markets, treasury mistakes get exposed.
The real question isn’t:
“Is $BTC going back up?”
It’s:
“Can your business survive before it does?”
If you’re building in Web3, this is a must-read on the practical side of crypto treasury and operations.