Midnight is starting to feel like one of those projects the market hasn’t fully figured out yet.
What stands out right now is the shift in momentum.
Recent testing activity, combined with the late-March window, makes it seem closer to rollout than most people probably expect. And when that perception changes, the way the market values a project usually follows.
The real advantage is in the design.
Private when it should be.
Disclosable when it needs to be.
That balance is far more practical than the typical “all-or-nothing” privacy approach. It positions Midnight in a way that feels usable in real-world environments, not just ideal scenarios.
Right now, it still feels under the radar.
But not for long.