I used to think systems reward what matters.
More activity meant more value.
More participation meant more contribution.
At least that’s how it looked.
But the more I paid attention,
the more something didn’t add up.
Most systems reward what they can measure.
Activity.
Volume.
Visibility.
And over time, people adapt to that.
I’ve seen users optimize for being seen…
not for actually contributing.
That’s where things start to drift.
Not because there’s no activity
but because the system measures the wrong things.
That’s where Sign Protocol started to make more sense to me.
It doesn’t just track behavior.
It gives structure to what that behavior actually means.
Because in the end…
👉 what we measure shapes how we behave @SignOfficial