On April 12, X Product Head Nikita Bier announced a reduction in revenue share for aggregator accounts to 60% during the current creator cycle. According to BlockBeats, this decision is attributed to the prevalence of accounts reposting stolen content and clickbait, which has limited exposure for genuine creators and hindered the growth of new authors.

The platform plans to further decrease the share by 20% in the next cycle. Additionally, X intends to impose permanent revenue deductions on accounts that frequently use sensationalist tags like 'BREAKING' to attract traffic. While X will not restrict speech or distribution, it will not provide revenue compensation for those manipulating distribution mechanisms or misleading user behavior.