Kaito Studio rolled out pay-per-post campaigns—open to accounts with 1,000+ followers.
Key structural shift: This moves away from the standard rate-based KOL model. Payment is token-denominated, not stablecoins or fiat.
Risk consideration: Token volatility = uncertain realized compensation. If you're locking in campaigns now, you're taking directional exposure on the issuing token's price action through payment date.
Implication for platforms: This model shifts payment risk from sponsor to creator. Good for protocols managing treasury burn, bad for creators who need predictable cash flow.
Worth monitoring if you're tracking influencer economics or token distribution mechanics in crypto marketing.