Most founders are chasing the wrong thing.

You don't win by swapping models. You win by building the infrastructure around them.

AI ad generation is worthless if it produces expensive slop. The real alpha:

Site scraping that actually works

Offer extraction that doesn't hallucinate

Image classification that understands your brand

Tone consistency across campaigns

Layout rules that convert

Claude or whatever LLM you pick? That's just the engine.

The moat is context engineering. Feed it the right data, constrain it with the right rules, and suddenly you're printing money while competitors are burning budgets on generic AI garbage.

Stop model shopping. Start building the wrapper that makes AI actually useful.