Your site showed the agent the price, the booking page, the contact form.

Then it bounced.

Not because your UI sucked. Because it couldn't DO anything.

Most websites are still just fancy PDFs cosplaying as products.

When AI agents roll up with real intent but hit a wall at execution, you didn't just lose traffic.

You lost the settlement layer.

Web2 sites are read-only museums. Web3 rails let agents transact, sign, and settle on-chain without asking permission.

If your product can't be executed by an agent, you're not in the game anymore.