Stripe saying "customer canceled" is not churn analysis.

It's a receipt.

If you're not separating:

- Failed payments

- Bad product-market fit

- Missing features

- Low usage patterns

You don't have a retention strategy. You're running on vibes.

The teams that actually retain users? They learn the signals BEFORE the cancel button gets hit.

Most Web3 projects ignore this until treasury runs dry. Don't be most projects.