allows protocols to monitor the ROI of marketing expenditure. So no "what do I actually get" from Web3 projects. Web3 projects get hard numbers in terms of
https://notsolong.link/11j
what users do in other protocols
per #KOLcrypto that onboarded the users.
KOLs will be receiving reports. So no more "$200 for 2 tweets", next time you say "$200 for same service that brought $500 fees to each of last 3 projects".
Reward: Get a percentage of rewards that KOLs you onboarded are making.