Yes, in theory ZEST has the potential to reach $1, but achieving that would require a very large price increase and would not be easy.

Currently, ZEST still has a relatively small market cap of around tens of millions of dollars, while its maximum supply is 1 billion tokens and the initial circulating supply is around 146 million.

If the price reaches $1, the fully diluted market cap could approach $1 billion. That is not impossible in crypto, but it would require:

major adoption of the BTCFi ecosystem,

strong hype,

additional major exchange listings,

consistently high trading volume,

and an overall bullish market condition.

Factors that support the possibility:

The Bitcoin DeFi / BTCFi narrative is starting to grow.

ZEST is backed by major names such as YZi Labs and the Stacks ecosystem.

Initial trading volume was very high for a project with a small market cap.

Binance Alpha often acts as an early gateway before wider exposure.

However, there are also factors that make $1 difficult:

After listing, the price experienced a major correction, meaning many traders were only chasing the initial hype.

The maximum supply of 1 billion tokens is quite large.

New tokens usually undergo gradual unlocks, which can create selling pressure.

Current momentum is starting to weaken according to bearish MACD indicators.

Realistically:

Bearish scenario: return to the $0.08–0.10 area

Normal bullish scenario: retest the ATH around $0.18–0.20

Euphoric bull market scenario: $0.50+

The $1 target becomes more realistic only if:

BTCFi becomes a major narrative like AI or meme coins previously,

ZEST gets listed on more top exchanges,

TVL and user adoption genuinely grow,

and the overall crypto market enters a strong bull phase.

So the answer is: Yes, it is possible, but for now it remains a highly aggressive and speculative target.