Why Airdrops Are Becoming a Core Token Distribution Strategy
Airdrops are no longer marketing gimmicks — they are now strategic token distribution tools.
🔍 Why projects prefer airdrops over VC-heavy launches:
Avoids early VC dump pressure
Creates thousands of real users instantly
Decentralizes governance early
Builds organic liquidity without paid influencers
🧠 What most users miss:
Projects now track behavior, not volume. The biggest airdrops go to users who:
Interact consistently (weekly, not one-time)
Use multiple features (bridge, swap, stake, vote)
Hold assets across snapshots
Avoid obvious Sybil behavior
📈 Market impact:
Airdrop recipients often become long-term holders
Creates sticky ecosystems
Leads to stronger post-launch price stability
🟢 Takeaway:
Airdrops are evolving into proof-of-participation rewards. Users who treat protocols like products — not faucets — win the biggest rewards.