The Kaito "Mindshare" Metric
@Falcon Finance interesting to see Falcon Finance topping the Kaito mindshare leaderboards lately. In the attention economy of late 2025, "share of voice" usually precedes "share of wallet."
The Yap2Fly campaign is clever—it gamifies the social layer, but it also forces people to actually read the docs to contribute meaningfully.
It feels like Falcon has cracked the code on community marketing: don't just pay shills, reward educated engagement. The quality of the conversation in their Discord is noticeably higher than the usual "wen moon" spam.
