Binance is making waves in 2025 with its user-centric strategy, focusing on gamification, social interaction, and fee rebates to boost engagement and retention. The platform has surpassed 250 million users, with its 2025 Year in Review campaign driving significant growth. Key highlights include:

- *User Growth*: 190 million users across 100+ countries, with a strong focus on community-driven identity through Binance Square

- *Fee Structure*: Trading fees start at 0.1%, with BNB-based incentives offering a competitive edge

- *Innovations*: P2P trading, launchpads, and liquidity farming cater to advanced users, differentiating Binance from rivals like Coinbase and Kraken

- *Regulatory Progress*: Binance has returned to India after registering with the Financial Intelligence Unit (FIU) and paying an $86 million fine

- *Market Dominance*: Leads in spot trading volume for newly listed tokens, with a 34% market share and $133 billion volume. #2025withBinance