📉 Is the Diamond Dream Over? Why the Ice Is Melting in 2026.
If you bought diamonds over the past 20 years thinking they’d hold value… the numbers tell a different story.
📊 Reality check: Diamond prices have fallen to multi-year (even multi-decade) lows, wiping out long-term gains and breaking the “forever asset” myth.
💥 What killed the sparkle?
🔹 Lab-grown disruption
Cheap, mass-produced lab diamonds are flooding the market — priced like tech products, not scarce assets. Natural diamonds are getting dragged down with them.
🔹 Flight to real stores of value
In uncertain times, capital flows to gold (printing new ATHs), not luxury items with weak liquidity.
🔹 Gen Z shift
Ethics, sustainability, and experiences > outdated “3-months-salary” traditions. Demand dynamics are changing fast.
📉 Investment reality:
Diamonds suffer from poor resale, wide spreads, and an oversupplied secondary market.
🧊 Bottom line:
Buy diamonds for emotion — not for wealth preservation.
2026 looks cold for the ice, while hard assets tell a very different story.
