LATEST: Beckham-Backed Prenetics Drops Bitcoin Plan, Signals More Cautious Stance on Crypto:
David Beckham–backed healthcare company Prenetics has scrapped its plan to purchase Bitcoin, reflecting a more cautious approach toward cryptocurrencies as market uncertainty continues to weigh on investor sentiment.
Prenetics, known for its genetic testing and health science platforms, had previously signaled interest in adding Bitcoin to its corporate treasury. Such moves were once seen as a vote of confidence in crypto’s long-term value, following examples set by high-profile firms experimenting with digital assets. However, the company has now opted to retain cash instead, prioritizing financial stability.
The decision comes amid ongoing volatility in the crypto market, tighter global regulation, and concerns over risk management—particularly for companies in sensitive sectors like healthcare. Analysts say the move does not necessarily indicate a rejection of blockchain technology, but rather a strategic reassessment of exposure to highly volatile assets.
While David Beckham’s backing brings global visibility to Prenetics, the company’s leadership appears focused on protecting shareholder value and investing in its core healthcare operations. The retreat from Bitcoin highlights a broader trend of traditional companies slowing or reconsidering corporate crypto adoption.
For now, Prenetics’ decision suggests that caution is outweighing crypto optimism, even for firms with strong branding and celebrity support.
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