Three crypto media formats I use most (and what they actually deliver)

If you're planning comms for a protocol/exchange/tooling project, here's a quick decision framework based on stage + expected action. These are directional benchmarks, not guarantees.

1) Press Release

- Fit: early or growth; L1/L2, #CEX /#DEX , infra; milestones only

- Expected action: 0.3-0.8% conversion to site/socials

- Works best as a sequence: measurable lift usually in 3-6 releases

- Efficiency coefficient: 0.6-0.9

- Price/quality: cheap, but weak (value skews to price)

2) News / Feature / Reportage / Review

- Fit: mature protocols + major partners; infra/B2B with data or access; wallets/DEX/DeFi/GameFi

- Expected action: 0.8-1.5% to site or brand search (news); 1.5-4.0% to sign-ups (reviews)

- Side effects: features drive citations + partner inbound

- Efficiency coefficient: 1.2-1.6

- Price/quality: pricier, but effective (value skews to quality)

3) Interview & Native

- Fit: strong founder or technical lead; complex tech; B2B/infra that needs education

- Expected action: 0.6-1.8% to subscribers, demo requests, waitlists

- Timing: strongest around major releases

- Efficiency coefficient: 1.1-1.4

- Price/quality: mid-high cost; strong trust effect

Question for the community: which of these has delivered the best ROI for you recently, and why?