Walrus makes storage feel intentional, not accidental. At first, it can seem “expensive” because it asks you to decide early before problems hide in the future. Integration is easy. You connect it, data loads, everything works, and no one complains. That’s usually where teams stop thinking.
Months later is where things get real. Old data gets reused. A new team touches it. A new product depends on it. Suddenly, what used to be “just storage” carries expectations, risk, and responsibility. And no one remembers who agreed to keep it alive.
Walrus doesn’t let that happen quietly. Every blob lives inside a paid window with a clear owner, a duration, and a decision attached. Availability isn’t based on assumptions or tribal knowledge it’s based on what you explicitly chose.
Reuse is always possible, but permanence isn’t implied. When the window ends, the question is simple: did someone renew the decision, or was it never meant to last?