Citi is signaling a new growth cycle for the U.S. ETF market.
📈 Citi expects assets under management for U.S.-listed ETFs to exceed $25 trillion by 2030, up sharply from around $10.4 trillion recorded in March 2025. Its 2035 forecast was also raised to above $40 trillion, showing that long-term expectations are being revised higher quite quickly.
🚀 The key point is that active ETFs are emerging as the next major growth engine, with Citi expecting this segment to double its share of total assets in the years ahead. That shift reflects rising demand for more flexible products rather than relying only on traditional passive funds.
💰 Current flows are also supporting that view, with U.S. equity ETFs attracting more than $75.8 billion so far in 2026, while total inflows into U.S.-domiciled ETFs have already exceeded $435 billion. If this pace continues, the market could see an even stronger migration from mutual funds into ETFs over the next few years.
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