Web3 growth is not random.
It is structured.
First comes visibility.
Then comes credibility.
Then comes momentum.
Projects that scale do not rely on product strength alone. They establish presence early. They control how they are perceived. They remain visible while they build.
When familiarity compounds, trust follows.
When trust compounds, capital and community follow.
Growth in Web3 is engineered through positioning.
Miss the visibility stage, and the rest struggles to form.
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