🛍️ China Malls Pivot to Win Generation Alpha

Chinese shopping malls are losing foot traffic as e-commerce accelerates, so they’re adapting fast. According to Bloomberg, malls are shifting toward Generation Alpha (born 2010+) with interactive events, edutainment, and family-focused experiences that can’t be replicated online.

🎯 Why it matters: Retail is moving from products to experiences. Malls that blend tech + entertainment aim to revive spending and stay relevant in a digital-first era.

📈 Trend to watch: Experiential retail, youth-focused engagement, and offline-online integration.

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