The U.S. ambassador to the European Union has criticized the bloc’s newly proposed trade rules, arguing that the measures could disadvantage American exporters and introduce unnecessary regulatory barriers for transatlantic commerce.

The concerns focus on stricter compliance standards, digital market provisions, and sustainability requirements that U.S. officials say may function as de facto trade restrictions if applied unevenly.

European policymakers maintain the rules are designed to protect consumers, ensure fair competition, and align trade with environmental and data governance standards.

The dispute highlights ongoing tension between regulatory sovereignty and market access, with potential implications for supply chains, technology firms, and broader U.S.–EU economic relations.

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