The Smartest Web3 Onboarding I've Seen To Date 👀 I spend most of my time watching how consumer brands cross into new markets. $TON is leading on the infrastructure side. $PEPE showed that culture is an even more powerful on-ramp. DeLorean (DMC) is doing something more sophisticated than both. Within the upcoming marketplace, fans buying DeLorean merch, collectibles, and branded drops will be routed through Solana Pay to complete normal purchases. No wallet setup screens. No gas fee explanations. No seed phrase anxiety. Just a transaction that happens to settle on-chain. DeLorean has 3.5 billion people already familiar with the brand. The merch store, the vehicle reservation marketplace, and the Drive-to-Earn layer are all entry points designed for people who would never describe themselves as crypto users. From a consumer brand perspective, this is the most credible mainstream onboarding architecture I've seen built in Web3. The global brand does the trust-building already. The infrastructure handles everything else. #Solana #Altcoin Season#