Certified Jared organized an unofficial listening party for Drake's album at SOB's in New York City, attracting nearly 600 attendees. Despite the absence of Drake or OVO representatives, the event was notable for its use of KYD Labs, a blockchain-based ticketing platform on Solana, which facilitated the ticketing process. According to NS3.AI, KYD Labs is recognized for its innovative approach to event ticketing, leveraging blockchain technology to enhance security and transparency.