Morgan Stanley Eyes Launching Crypto Trading Through E*Trade: Bloomberg
Morgan Stanley is reportedly planning to introduce cryptocurrency trading to its E*Trade platform, marking a significant move by a major U.S. bank to offer retail clients direct access to digital assets like Bitcoin and Ethereum. Seeking
The initiative, still in its early stages, aims for a potential launch in 2026. Morgan Stanley is exploring partnerships with crypto-native firms to build the necessary infrastructure for spot trading.
This development comes amid a shifting regulatory landscape in the United States. Recent policy changes under the Trump administration have eased restrictions, encouraging traditional financial institutions to expand into the crypto market.
Currently, E*Trade offers clients indirect exposure to cryptocurrencies through products like ETFs and futures. The planned addition of direct crypto trading would significantly broaden access for its 5.2 million retail users.
This move positions Morgan Stanley to compete more directly with crypto-focused platforms such as Coinbase and Robinhood, potentially reshaping the landscape of retail crypto trading.
