As Comcast aims to keep up with competitors such as Netflix, it’s gambling that viewers — and advertisers — will remain loyal to sports. The company will spend more than $8 billion this year on sports rights alone. https://www.bloomberg.com/news/articles/2026-02-06/nbc-splurges-8-billion-on-sports-to-combat-netflix-amazon?taid=6985d5efba85ed00014b9da5&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter