Aave Labs has proposed sending 100% of revenue from Aave-branded products to the treasury of Aave DAO under a new “Aave Will Win Framework,” aiming to resolve governance tensions and better align the protocol with token holder interests.

The plan would route all swap fees, frontend income, and future product revenues (such as Aave Card and a potential ETF) to the DAO, and create a new foundation to hold trademarks and intellectual property. It also centers on launching Aave v4, which is expected to unlock new revenue streams and expand the protocol through a modular hub-and-spoke model, while gradually winding down v3.

In exchange, Aave Labs is requesting a large funding package from the DAO — including stablecoins, AAVE tokens, and targeted grants — to cover operations, product development, and marketing. The proposal has drawn criticism from influential DAO member Marc Zeller, who argues the ask is excessive and risks undermining governance norms. CEO Stani Kulechov has opened discussions with the community as debate over control, funding, and long-term structure continues.