**ENS is pumping due to a major strategic shift: the project canceled its "Namechain" Layer-2 to deploy ENSv2 directly on Ethereum mainnet** . This decision was driven by Ethereum's unexpected scalability, which has slashed ENS registration gas costs by 99% to under $0.05 . Staying on L1 eliminates complex trust assumptions while leveraging Ethereum's strongest security . The market is viewing this streamlined roadmap and significant fee reduction as a major bullish catalyst for Web3 identity adoption .

#ENS $ENS

ENS
ENSUSDT
7.488
+9.66%