Changpeng Zhao (CZ), founder of Binance, shared an excerpt from his book Freedom of Money on X,  recounting the moment Binance went live on July 14, 2017. The passage describes the team counting down to launch with the BNB trading page open, only to see the screen flood immediately with sell orders and no buy orders. As a handful of bids appeared at low prices they were quickly taken, and BNB's price began to decline. "This is not good, right?" CZ writes that he murmured. The room, initially filled with anticipation, fell silent. 

The personal memoir titled: Freedom of Money: A Memoir of Protecting Users, Resilience, and the Founding of Binance, is scheduled for release on April 8, 2026.