A lot of people think of Pixels as just a game. That was never the full picture.

As we built Pixels, we realized that most Web3 games share the same problem: how to add ownership to games without breaking their economies or attracting the wrong users.

The hard part was never putting assets on-chain. The hard part is managing incentive alignment. And that is the biggest reason so many Web3 games have struggled.

Over the last year, we’ve materially improved the economics within Pixels and gotten much closer to what the market has been chasing for a long time: sustainable play-to-earn.