👀💻👇 This story proves one powerful truth… value is created, not found.💡

A broke 26 year old with no job traded a red paperclip for a house. He never spent a dollar.

> July 2005, Kyle MacDonald was unemployed in Montreal and tired of paying rent.

> He looked at a red paperclip on his desk and posted it on Craigslist. Asking if anyone wanted to trade something bigger.

> Two women in Vancouver offered him a pen shaped like a fish. He flew there to make the trade.

> The fish pen became a hand sculpted doorknob in Seattle.

> The doorknob became a camping stove in Massachusetts.

> The stove became a Honda generator in California.

> The generator became an instant party kit. Empty keg, beer IOU, neon Budweiser sign.

> The party kit became a Ski Doo snowmobile.

> The snowmobile became a two person trip to Yahk, British Columbia.

> The trip became a box truck. The truck became a recording contract. The contract became a year of free rent in Phoenix.

> The year of rent became an afternoon with Alice Cooper.

> The afternoon with Alice Cooper became a KISS snow globe.

> Everyone called him insane. He had just traded a music legend for a snow globe.

> The snow globe became a paid speaking role in a Corbin Bernsen movie.

> Turns out Bernsen owned 6,000 snow globes and wanted the KISS one bad enough to trade a part in his next film for it.

> The movie role became a two story house at 503 Main Street, Kipling, Saskatchewan.

> The town offered the house in exchange for the role. Citizens of Kipling auditioned for the part.

> 14 trades. 12 months and zero dollars spent.

> CBC covered it. He got flown to Japan to appear on game shows. Random House published a book in 14 languages. He ended up giving a TED Talk in Vienna.

> Kipling built the world's largest red paperclip sculpture.

> Guinness gave him the record for Most Successful Internet Trade.

He didn't keep the house. He gave it back to the town. It's a cafe now called the Paperclip Cottage.
The red paperclip was never about the paperclip.
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