I came across something in CZ's book that made me think!

👉In 2018, during the bear market, people said Binance wouldn’t survive.

👉In 2020, during the DeFi boom, they said it would get left behind.

👉In 2022, after the FTX collapse, the narrative was that it would be next.

👉In 2023, regulatory pressure was supposed to shut it down.

👉And now in 2026, with ongoing volatility, the same doubts are back again.

Every cycle, different reason with same conclusion.

👉What I find interesting isn’t just the scale of growth (BNB going from $0.15 to around $1370 at its peak is obviously massive). It’s that through all of this, the company never really changed its identity. No rebrand, no reset, just consistency building!

Personally, I think that’s the part most people underestimate. In crypto, there’s constant pressure to adapt by reinventing yourself. But there’s a difference between evolving your product and abandoning your core.

If anything, this made me realize that durability isn’t just about surviving crises, it’s about staying recognizable while you do.

Already ordered my physical copy which will arrive after 3 weeks but started reading e-book after Paris Blockchain week. Almost finished. It's very interesting and grab you from the start!