Pixels has done something I didn't expect from a Web3 farming game. It's made friends in the right places.
Cross-community partnerships, collaborations with other Ronin projects, limited events tied to external ecosystems. On the surface these look like marketing. And they are. But they're also something more practical. Every partnership brings a player base that already understands wallets, already holds crypto, already cleared the onboarding hurdle that kills most Web3 game growth.
That's not a small thing. Onboarding is where these games lose people. Partnering with communities who've already survived it is genuinely smart acquisition strategy.
My skepticism isn't about whether partnerships work. It's about whether the players they bring stay once the event ends.
Most don't. The ones who do are worth everything.