Born in China, He Yi originally worked in television and media before entering the tech and crypto world. She became well known as a TV host and interviewer in finance/business-related media.
Before Binance, she was involved with the crypto exchange OKCoin and helped grow its user base through branding and marketing.
In 2017, she co-founded Binance alongside Changpeng Zhao. While CZ became known as the technical and strategic face of Binance, He Yi focused heavily on global expansion, user growth, community engagement, brand building. She has often been described as the “marketing brain” behind Binance’s rapid adoption.
He Yi is also known for supporting blockchain education, startup incubation, and women’s participation in crypto and Web3.
Photo credit : Binance Community 💛
BNBUSDT
Διην.
695.65
-4.06%