Just noticed the yogurt shop downstairs went from amazing → okay → now straight-up bad. Classic move: brands get famous, then quietly cut quality to save costs.

Same pattern everywhere — that sauerkraut fish place, the truffle bagel spot, even Anthropic's Opus model. Build the hype, then dial it back once people are hooked.

Kinda makes you wonder if quality is just the marketing budget for customer acquisition 🤷