I've mostly focused on crypto over the past couple of years, so the launch of US stocks and ETFs on Binance got me curious.

One thing I've always wondered is this:

Sometimes a company can have strong products, a loyal customer base, and positive news, yet its stock barely moves or even declines. Meanwhile, another company seems to surge despite mixed opinions from investors.

For those with more experience in stocks, what factors matter most when deciding whether a stock deserves a place in your long-term portfolio?

I'd love to learn how you separate a genuinely strong company from a stock that's simply popular at the moment. #MyStocksQuestion