nike

Nike beats Q4 profit, but the market remains unconvinced by the recovery story

📊 Nike reported Q4 EPS of $0.72, well above expectations. However, much of the improvement came from a one-time tariff refund, which boosted gross margin sharply but did not fully reflect stronger core business momentum.

🧩 Revenue remains the key concern. Q4 sales came in at around $11 billion, down 1% on a reported basis and 4% on a currency-neutral basis, while full-year FY2026 revenue was nearly flat at $46.4 billion.

🌏 Greater China remains a major weak spot, with full-year revenue down 11%, while NIKE Direct fell 7% in Q4. This suggests direct consumer demand and the China market have yet to show a clear recovery.

📉 The negative stock reaction after the report shows investors are focused more on growth quality than the headline EPS beat. Nike is making progress on restructuring and cost control, but the turnaround under CEO Elliott Hill still needs stronger proof from real sales growth.

#Nike $BTC $ETH $XRP

Nike (NKE) edged up 0.3% to $41.59 in premarket trading ahead of quarterly results due after the bell.

The stock is trading near 11-year lows, according to Yahoo Finance data.

BofA Securities analyst Lorraine Hutchinson maintained a Neutral rating on Nike with a $55 price target in a note to clients.

The firm expects Nike to report fourth-quarter earnings of 11 cents per share, in line with consensus, on revenue that is expected to fall 3%, within the company’s prior guidance range of a 2% to 4% decline.

BofA also noted results are expected to include a one-time benefit from tariff refunds not included in Nike’s earlier outlook.#NIKE #NKE

Nike’s restructuring is still in motion, and $NKE just cut deeper ⚡

Nike is laying off about 1,400 employees in its global operations team, with technology taking the biggest hit across North America, Asia, and Europe. This reads like a clear cost-discipline move, with management signaling the reset is still unfolding rather than pivoting to a new strategy.

The market will likely view this as Nike protecting margins and streamlining execution while it reshapes the business. When a mega-cap starts trimming operations this way, it usually means leadership wants a leaner machine and tighter control over future cash flow.

Not financial advice. Manage your risk and protect your capital.
#Nike #Stocks #Layoffs #Markets #Investing
⚡

🚨 Nike's plunge is shocking.

The company has lost around 40% of its value in just 80 days, with its stock hitting a 12-year low… while the S&P 500 is reaching historical highs. 📉

The numbers reveal the scale of the crisis:

▪️ Sales in China dropped 20%
▪️ Tariffs could cost the company $1.5 billion this year
▪️ Net income fell 32% last quarter
▪️ And the "transformation" plan has been postponed until at least 2027

But the craziest part of the story?

Allbirds, which was on the brink of collapse, ditched its shoe business entirely and rebranded as an AI company… and its stock skyrocketed +430% in a single day. 🤯

⚠️ The market is sending a clear message:

In 2026, investors aren't just rewarding "legacy" or brand strength…
but are chasing anything related to AI.

A company selling the world's most famous shoes is crashing,

while a company that completely abandons shoes is soaring due to AI.

#NIKE #Aİ #stocks #NASDAQ #Investing

Nike's stocks are in a slump: a $10,000 investment five years ago is now worth only $3,231 📉🚨

A brutal reality check for retail investors tracking traditional brands: $10,000 invested in Nike shares exactly five years ago has plummeted to just $3,231, even accounting for total dividend yields.

💸 The European Union is considering taxing cryptocurrencies

The European Commission is evaluating the creation of a common tax on cryptocurrencies. Among the options are a 0.1% levy on each transaction and another on capital gains. Brussels estimates it could raise up to €4 billion a year. Still, the agency acknowledges that implementing this tax will be challenging.

#Europe #NIKE #StockMarketSuccess #Inversiones #inversión