The past brand marketing logic was 'I produce, you receive': brand creates content - platform distributes content - users passively receive.
In the Web3 era, the focus is shifting towards 'incentivizing users to create on their own - providing Token rewards - more users getting involved' cycle.
The logic behind this is moving from 'Attention Economy' to 'Ownership Economy'.
Users are not just consumers of content, but co-owners and value contributors of the content.
In the new system, brands no longer 'attract' users, but 'co-create' with users:
Asset-based incentives: Allow users to become 'shareholders' through NFTs and tokens, sharing in the project's growth value;
Contribution-based incentives: Earn tokens or reputation points (XP, POAP) by participating in tasks and creating content, forming a positive participation flywheel.
In simple terms, NFTs are tickets for entry, and tokens are rewards for contributions.
When a brand can establish a continuously incentivized co-creation ecosystem, users are not just passive audiences but self-driven advocates.
#Web3Marketing
#CommunityDrivenGrowth #OwnershipEconomy
