There's an unspoken rule in the crypto scene that everyone pretends not to see:
You can shout about long-termism all you want, but it's best if your wallet doesn't get casually clicked open.

So when Arkham rolled out the `KOL` label in March 2025, many folks outwardly said, "transparency is a good thing," but inside, they probably weren't feeling so easy about it. The public data labels targeted crypto influencers on X with over 100,000 fans, and the platform sorted about 950 addresses at that time.

The real kicker here isn't whether you can check, but that it's going to be much easier to check now.
Before, when a KOL hyped a project, regular folks often didn't have the patience to dig through layers to see how their wallets moved days later. Now, with the label slapped on, it’s up to everyone whether they want to click in.

This is the most subtle understanding in the circle:
The narrative can be all hype, but positions should ideally stay vague.
Once positions start to become transparent, many “beliefs” about whether they’re bullish long-term or just taking a short-term ride become a lot harder to maintain.

So don’t be surprised if some people shout for transparency while not really wanting others to peek at their wallets.
The truth isn’t that they fear misunderstandings; often, it’s just that they’re scared everyone will finally learn to call the bluff.