TON, DOGS and Notcoin: what unites the three most discussed assets in the crypto community?
In the world of cryptocurrencies, the year 2025 is marked by explosive growth of the TON (The Open Network) ecosystem. Alongside the native token of the blockchain platform itself, TON, special attention is drawn to two projects that at first glance seem like simple meme coins: DOGS and Notcoin (NOT). Despite their different origins, these three assets — TON, DOGS, and NOT — have become inextricably linked, forming a new powerful narrative and economic triad. Let's figure out what unites them and why it matters.
1. Common foundation: TON blockchain (The Open Network)
The key and most obvious link is the technological foundation. All three projects exist within the TON ecosystem.
#TON is the "first level" (Layer-1), a high-performance blockchain originally created by the Telegram team and now developed by an open community. Its key advantages are speed, low fees, and deep integration with the Telegram messenger, used by over 900 million people.
· Notcoin (NOT) and DOGS are assets launched within the TON ecosystem. They use its network for transactions, providing them with instant and cheap transfers. The success of these projects directly translates into increased activity in the TON network, boosting the number of transactions and the platform's attractiveness for other developers.
Unifying Factor #1: Technological Synergy. The success of NOT and DOGS has proven that TON is perfectly suited for mass, socially-oriented projects due to its speed and integration with Telegram.
2. Common audience: 900 million Telegram users
TON, DOGS, and Notcoin are united not just by a blockchain, but by a large, colossal audience — Telegram users.
#NOT started as a viral clicker game within Telegram in the form of a mini-application (bot). Millions of people "mined" the token just by tapping the screen. It was a genius mechanism for attracting the first audience without complex steps.
#DOGS was initially a free distribution asset (airdrop), information about which spread through a special channel on Telegram. The right to receive DOGS was determined by user activity on Telegram (subscriptions, participation in chats). This is also a pure product of the Telegram environment.
· TON, as a blockchain, is strategically aimed at integration with Telegram, making cryptocurrency accessible to ordinary users directly in the familiar interface of the messenger.
Unifying Factor #2: Social Traffic. All three assets use Telegram as the main channel for distribution, interaction, and onboarding new audiences from Web2 to Web3. They turn social activity into economic activity.
3. Common philosophy: Mass Adoption and simplicity
All three projects share the mission of simplifying access to cryptocurrency for the mass user.
· TON aims to become a "superapp" and platform for Web3, understandable to everyone.
· Notcoin removed all barriers: no wallet, deposits, or complex registrations needed. Just entered the bot and started "clicking."
· DOGS was also distributed in the simplest way — for "social labor" in Telegram. It can now be easily stored in a TON wallet and transferred like a regular message.
Unifying Factor #3: Inclusivity. Ease of use is their main weapon. They lower the entry threshold to a minimum, which is key to mass adoption.
4. Economic interdependence and the "meme narrative with utility"
Although DOGS is positioned as a "pure meme coin," and NOT has evolved from a game to a full-fledged token with ambitions, their fates and value are closely tied to the success of the TON ecosystem.
· TON acts as the infrastructural gasoline. The growing popularity of NOT and DOGS increases the demand for TON for paying fees, staking, and participating in other ecosystem projects.
· NOT and DOGS are "hooks" for grabbing attention. They act as viral assets that bring millions of new users into the TON ecosystem, who can then discover DeFi, NFT, and other services on TON.
· Creating a new trend: Together they form the narrative of "Telegram-oriented assets" — projects whose value is born and multiplied within the social platform.
Unifying Factor #4: Symbiosis of Foundation and Virality. TON provides a serious technological base, while NOT and DOGS bring mass traffic and hype. They complement each other, creating a full economic loop.
Conclusion: A new paradigm of the crypto space
TON, DOGS, and Notcoin are not a random set of successful tokens. They are systemic elements of a new, emerging paradigm where the boundaries between social networks, games, and financial systems blur.
They are united by:
1. Unified technology stack (TON blockchain).
2. A single social platform for distribution (Telegram).
3. Common philosophy of mass adoption through simplicity.
4. Economic symbiosis, where the fundamental project and viral assets enhance each other.
Together they demonstrate that the future of cryptocurrency may not lie in isolated protocols for the chosen few, but in entire ecosystems embedded in the everyday digital life of billions of people. TON, DOGS, and Notcoin should be observed not separately, but as a unified phenomenon redefining the rules of the game.
