If you are a chain game arbitrageur or an airdrop player, and your recent earnings have begun to fluctuate, with task rewards shrinking, then the following segment may be more important than you think.
In the world of chain games, you might think that reduced earnings are due to an increase in players, heightened inflation, or a decline in project popularity, but the real reason is often deeper — your contributions have not been fully recorded by the system from the beginning and cannot be inherited across games.
The structure of past chain games was simple:
Complete tasks → Earn rewards
Gather materials → Sell assets
Scholar → Revenue sharing
It seems like the process is complete, but what it actually relies on are temporary WeChat groups, spreadsheet registrations, manual statistics, and administrator settlements.
Once player movement, game iteration, and asset migration occur, the reward logic is like a broken ledger, and the profit naturally becomes 'unclear, unaccountable, and uncarried'.
What YGG is intervening in is not game popularity, but how contributions are measured, recorded, and continue across games at this foundational level.
To understand YGG's role, one must first understand that it is not 'some guild getting big', but it is the first to protocolize the guild logic.
YGG is not a Discord organization, but a gradually forming Guild Infrastructure:
Module corresponds to function Passport (passport) players' cross-game identity, on-chain reputation accumulation Quest Layer (task protocol) issue tasks, verify tasks, settle everything on-chain Asset Vault (asset vault) NFT leasing, custody, revenue distribution standardization Reputation Graph (reputation map) contributions no longer dissipate, but form long-term credit.
This set of things is not for YGG's own use, but for all chain game ecosystems to call upon.
Guild as a Protocol.
In the past, guilds were 'players coming together to have more fun';
In the future, guilds will be 'systems automatically recording who contributed what, and how value is distributed'.
This is also why many new chain games begin to align with YGG in the Alpha phase—
Not for traffic, but to initiate an orderly social framework.
Why has the industry started to widely integrate YGG?
Because most chain games will fall into the same cycle:
Initial launch heat explosion → task incentives are excessively high.
Players flock in → economic model imbalance.
Revenue declines → player loss.
Community disintegration → project loses voice.
The emergence of YGG is equivalent to turning guild experience into a reusable 'economic buffer layer' and 'player organization layer'.
What it outputs is not heat, but order.
In one sentence, summarize what YGG wants to do:
Not participating in who is more popular, but defining how not to collapse after becoming popular.
This is also why you see more and more projects not looking for big streamers, but are looking for:
Who can build a credit system?
Who can initiate an initial low-damage economy?
Who can support multi-world identity migration?
And the answer gradually converges to that name: YGG.
Extended perspective: cross-game 'player civilization layer'.
When you see YGG as a guild, its logic for making money will just keep rolling infinitely;
When you see YGG as a protocol, what it is doing is actually the foundational system of digital civilization:
Sovereignty is not a server, but identity.
Benefits are not a breakout point, but cumulative credit.
Players are not traffic, but cross-world social members.
This is also its ambition:
Not to be a game center, but to be the institutional grid layer between games.
Its existence is not to become the protagonist, but to allow any future game to smoothly load social systems.
When chain games finally enter a multi-world connectivity, asset mutual recognition, and cross-domain identity.
YGG's position will be akin to TCP/IP in the internet—
Powerful enough to be forgotten, foundational enough to be everywhere.
