Today, the European Union officially passed the final amendment to the (Artificial Intelligence Act), a new regulation hailed as the 'world's strictest AI regulation,' which will impose strict scrutiny and transparency requirements on high-risk AI systems. Meanwhile, the White House also announced the launch of a new round of AI safety summits, inviting countries like China, Europe, Japan, and South Korea to discuss the risk control of the 'AI arms race.' On the same day, tech giants like OpenAI and Anthropic experienced significant stock price fluctuations, as the market worried that tighter regulations would hinder the short-term growth of the AI industry. On the other hand, this is also seen as a milestone marking the maturity of AI technology. The global tech community is focused here, and cryptocurrency and Web3 projects are also beginning to reassess the integration path of AI and blockchain.
Speaking of@Yield Guild Games , many people's first reaction is still that "Axie Infinity's super scholar guild." In 2021, YGG relied on renting Axie NFTs to players in the Philippines, allowing countless ordinary people to support their families through gaming, becoming synonymous with Web3 gaming overnight. But by 2025, YGG is no longer just a simple "rental guild." It is quietly transforming into a "publisher + infrastructure provider" for Web3 games, and all of this is inseparable from a series of precise and ambitious collaborations.
2025 is the year when YGG truly "blooms and bears fruit." At the beginning of the year, they launched#YGGPlay this independent publishing brand, with the first self-developed game LOL Land launching on the Abstract chain, quickly attracting over $4.5 million in just a few months, and using the revenue to buy back $YGG tokens, giving holders real confidence. Soon after, YGG Play began to extend its reach to third-party projects: in July, they collaborated with Gigaverse to launch the first third-party published game; in October, they teamed up with Proof of Play to integrate Proof of Play Arcade into YGG Play Launchpad, enabling "Casual Degen" players to more easily discover new games, participate in airdrops, and complete tasks.
Behind these collaborations is YGG's redefinition of the "player economy." They no longer just focus on asset leasing but turn their community traffic, task system, and token incentives into "accelerators" for other projects. For example, collaborating with Pudgy Penguins, they launched a Pengu Wonderland themed section in LOL Land, directly bringing the enthusiasm of the NFT community into the game; partnering with the9bit (a Web3 gaming platform under The9), they leveraged YGG's global guild network to help the9bit quickly acquire players, while also providing exclusive tasks and rewards.
In recent months, YGG's collaboration pace has clearly accelerated:
In November, they partnered with JOY Genesis (a hardware gaming console project), allowing YGG players to have priority for pre-sale spots, effectively bringing Web3 gaming to physical devices;
In early December, they collaborated with Fishing FrenzyCo to launch a $YGG/$FISH liquidity pool, also offering top $YGG holders Mega Sushi Chest rewards;
They allied with Warp Chain Capital Guilds, with YGG's player network directly providing "real players" for the Warp ecosystem, rather than empty KOL promotions.
These collaborations share a common point: YGG is no longer "one-way output," but rather "two-way empowerment." They use their guild system (Onchain Guilds) and task framework (GAP, Superquests) to help partners quickly accumulate real users; conversely, the partners' games provide more earning opportunities and fresh gameplay for the YGG community. By 2025, YGG's partners have covered game studios (Gigaverse, Proof of Play), NFT brands (Pudgy Penguins), infrastructure (the9bit, Warp), and even AI + gaming (PublicAI, OORT, Ta-da). Notably, YGG's foundation in Southeast Asia and emerging markets remains solid. In November, they launched the "Sui Builder Program" in Palawan together with the Philippine government and the Sui Foundation, training young developers; meanwhile, globally, YGG already has over 100 regional guilds and Onchain Guilds, with players covering the Philippines, Indonesia, Latin America, India, and other regions. Such a localized network is a "moat" that any traditional gaming company finds hard to replicate.
$YGG
