Retail traders aren’t watching from the sidelines anymore — they’re actively steering market action in real time.

In Q3 2025, individual investors accounted for ~20% of total U.S. stock market trading volume, the second-highest level ever recorded. The only higher point was Q1 2021, when meme stocks exploded and volatility dominated 🚀

For perspective, pre-2020 retail participation averaged ~15% for years. The move to 20% isn’t a blip — it signals a structural shift in market dynamics.

At these levels, retail activity now surpasses long-only mutual funds and traditional hedge funds, each sitting near 15% last quarter. Even more telling: these institutions now command roughly half the market share they held in 2015, marking one of the biggest transformations in modern market structure 📉➡️📊

Zooming out further, all funds combined — long-only, hedge funds, and quant strategies — made up just 31% of total trading volume in Q3. That puts individual investors nearly on par with some of Wall Street’s most powerful players.

What’s fueling this shift? • Zero-commission trading

• Mobile-first platforms

• Instant access to information

• A new generation that treats markets as both investments and strategy games

Retail capital today is smarter, faster, and more confident than ever.

Bottom line: retail investors aren’t just participating — they’re leading 🧩🔥

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