Tether made a $1B+ cash offer to acquire Juventus.
Exor rejected the offer, affirming the club is not for sale.
CEO John Elkann said Juventus’ values aren’t for sale.
In a bold move, Exor – the parent company of Juventus Football Club – has firmly rejected a billion-dollar takeover bid from crypto giant Tether. The proposal, reportedly worth over $1 billion, aimed to acquire Exor’s controlling stake in the iconic Italian football club. But Exor’s CEO, John Elkann, made it clear: Juventus is not on the market.
Why Did Tether Want Juventus?
Tether, the company behind the world’s most widely used stablecoin (USDT), already holds a minority stake in Juventus. With its offer, it sought full control, proposing to purchase Exor’s 65.4% share at a premium price. In addition to the buyout, Tether pledged over $1 billion in further investments to boost the club’s infrastructure and global reach.
This aggressive move was part of a broader trend of crypto firms entering traditional industries, especially sports. Owning a globally recognized football club like Juventus would have given Tether major exposure and brand credibility outside of the crypto world.
NEW: Juventus Football Club owner Exor rejects Tether's $1B+ takeover bid, with CEO John Elkann declaring "values are not for sale.” pic.twitter.com/p4LyGZU23z
— Cointelegraph (@Cointelegraph) December 15, 2025
Exor’s Strong Rejection
However, Exor’s board swiftly and unanimously rejected the offer. John Elkann stated that Juventus represents more than a business asset – it’s a legacy, a cultural institution, and a symbol of the Agnelli family’s century-long commitment to Italian football.
In his words, “Values are not for sale.” This statement reflected the family’s dedication to preserving the club’s heritage and long-term vision, rather than handing it over for financial gain.
A Statement of Identity
The rejection sends a strong message: not all historic institutions are up for grabs, no matter how large the offer. Juventus remains a family-run club, rooted in tradition and driven by a sporting legacy that money alone cannot buy.
This incident also reflects the tension between emerging digital finance players and legacy institutions that value heritage over hype. While Tether may try again or look elsewhere, Juventus is staying true to its roots — at least for now.
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