Yield Guild Games has always approached Web3 gaming as something that grows best when people move together instead of alone. I can feel that idea becoming much stronger as YGG Play reaches new regions, including the Middle East in December 2025. This step is not only about adding another region. It is about opening access so more players can join quests, earn rewards, and get early exposure to tokens. From my point of view, YGG Play feels like a giant quest layer where players from different backgrounds all feed into one connected economy.
When Yield Guild Games launched back in 2020, the mission was very clear. Remove barriers to play to earn by pooling NFT assets and offering scholarships so anyone could join. By the end of 2025, that original concept has expanded far beyond its starting point. YGG now works as a publishing and distribution backbone for Web3 games. YGG Play has become the main gateway where I can find new games, work with others, and directly shape how value moves across the ecosystem. This growth is not only about adding users. YGG is actively addressing long standing problems like regional access limits and uneven token launches by using onchain systems that reward actual participation. The YGG Play Summit in Manila from November nineteen to twenty two brought together more than five thousand six hundred attendees in person and generated close to four hundred ninety million online views. Workshops, demos, and the GAM3 Awards created a space where players and creators connected. In December, the Creator Circle Round Table followed up by giving content creators a real voice in building tools that connect Web2 and Web3 audiences.
Inside YGG Play, the launchpad is where new Web3 games get their first real exposure. Games are not added at random. They go through community led reviews where guilds and players look at quality, usefulness, and global appeal. I can earn YGG Play points by staking YGG or completing early tasks, and those points decide how much of a new token allocation I receive. There are clear limits so no single user can control distribution. One strong example came in October through the collaboration with Proof of Play, where Pirate Nation minigames returned as Proof of Play Arcade on the Abstract chain. Quests were built straight into gameplay, driving adoption and liquidity while allowing easy movement between YGG and game tokens. With the Middle East expansion in December, YGG Play also rolled out region focused events so local players could take part in launches and early access without cultural or logistical barriers.
Quests sit at the center of the YGG Play experience. They have grown into a connected system that mixes gameplay progress with broader community involvement. The tenth season of the Guild Advancement Program wrapped up in August with more than seventy six thousand eight hundred players, showing a one hundred seventy seven percent increase from earlier phases. Community questing now rewards experience points for tournaments, contributions, and shared efforts. I can trade those points for NFTs or special access passes. Referral systems also help the network grow. When I bring in a new player and help them get started, both of us gain value. A good example is Gigachadbat, a casual baseball game published by YGG Play in September. The quests are simple and focus on timing hits to earn points. There is a free option and a premium option where staking YGG unlocks score boosts. Logging in is easy with either email or a wallet, and there is no need for downloads. The sound design and card based boosts keep the experience fun. By linking quests with staking, YGG Play increases demand for YGG tokens. More activity creates more revenue, which supports expansion and helps stabilize token behavior. Recent treasury buybacks funded by game income show how this loop supports itself.
Guilds give structure to the entire ecosystem. They work as onchain coordination layers that organize players and shared resources across regions. By July, more than one hundred guilds were active onchain using smart contracts on networks like Base. Governance remains transparent, covering voting and treasury oversight. The Ecosystem Pool launched in August with seven point five million dollars worth of YGG tokens operates independently to generate yield. Guilds continue to grow through partnerships such as the July collaboration with Gigaverse, which enabled cross intellectual property features in games like LOL Land, along with new partnerships in the Middle East for regional events. This work goes beyond gaming. Guilds are testing future of work initiatives, including AI related tasks that help members build new skills and income paths. I see these guilds becoming centers where experienced players guide newcomers, strategies are shared openly, and pooled capital gives the group strength. The result is an economy that grows alongside its people.
Taken together, these pieces point toward a Web3 gaming ecosystem built for the long run. Utility drives engagement and lasting value instead of short bursts of hype. A Messari overview from December noted that YGG Play’s focus on accessible and casual gameplay has pushed user growth and participation to new highs. From where I stand, YGG Play feels less like a platform chasing trends and more like an infrastructure layer quietly shaping how global Web3 gaming moves forward.
