Visa has rolled out the Stablecoins Advisory Practice that is meant to support banks and financial technology companies in navigating the fast-growing market for stablecoins. This advisory practice will enable these companies to strategically include stablecoins into their business operations from market fit to enablement technology.
What is the Stablecoins Advisory Practice?
The Stablecoins Advisory Practice is a value-added service offering by Visa Consulting & Analytics, which provides insight and recommendations that help in guiding businesses on market fit, strategy, and implementation. The stablecoins advisory practice includes:
- #: Programs and market trend briefings, including new Visa University courses on stablecoin training.
- Stablecoin Strategy Development: Help in developing strategies for stablecoins and market entry assistance
-Use Case Analysis: Sizing and go-to-market strategy for stablecoin deployment
– Technology Enablement: Integration of stable coins into operations being facilitated
What may be the reason for Visa investing in stablecoins?
Visa is positioning itself as a major player in this new digital payments landscape, specifically focusing on providing solutions through blockchain technology. The company looks to unlock new growth opportunities for its clients by enabling them to harness the opportunity that stablecoins provide as a strategic advantage for their businesses. Visa now has over 130 stablecoin-linked card programs across 40 countries and is increasing its footprint in stablecoins.
Advantages of the Advisory Practice
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The Stablecoins Advisory Practice will assist companies in the following three ways:
- Faster Speed and Lower Costs: Stablecoins could also present an opportunity for improving payment speed and costs
- “Navigate Regulatory Complexity: Visa's expertise will guide businesses through emerging regulatory standards”
- Unlock Growth Opportunities: The practice will assist organizations in taking advantage of opportunities offered by stablecoins and improving payments What Do Clients Say? “Stablecoins could offer a chance to improve speed and reduce cost in payment Systems, so we are assessing this innovation with the assistance of Visa to see if it may be included in our future strategy of bringing value to our 15 million members globally,” said Matt Freeman, Senior VP of Navy Federal Credit Union.



