Once upon a time, KOLs in the crypto space were synonymous with "Alpha Hunters"—they stayed up late reading white papers, tracking on-chain whales, and dissecting protocol mechanisms, using cognitive differences to mine gold in chaos. But now, when you open X (formerly Twitter), the screen is filled not with heavily made-up "crypto goddesses" posing to show off their waists, but with two men hurling insults at each other, saying "you are the insider trader"; useful information is nearly zero, while emotional garbage is rampant.
This inevitably raises the question: What has happened to KOLs in the crypto space?
Is it a distortion of human nature, or a decline in morality?
1. "Overshadowing" has become the key to traffic, professionalism has become a burden
The most lamentable thing is the collective 'turn' of female KOLs.
Do you remember Reba? Back then, she was mocked for her daring outfits as 'too over the top', but looking back now, it seems exceptionally restrained. Today's female participants in the cryptocurrency circle often wear tank tops to take 'holding position screenshots', with captions like 'all in, seeking protection', set against the blurry backdrop of luxury cars or hotels; some live stream 'airdrop tutorials', but the camera always focuses on their collarbones and red lips; even more extreme, some directly use 'private message to unlock benefits' as bait to lead traffic to paid groups.
This is not a matter of personal choice, but a systemic decline.
In the algorithm-driven attention economy, 'professional content' requires user thinking, while 'borderline content' only needs a glance. When a post analyzing the EigenLayer's restaking mechanism gets 50 likes, while a bikini selfie easily receives 5000 shares, rationality naturally loses to hormones.
Ironically, some male KOLs retweet this content to 'support sisters' while privately mocking in closed groups: 'What does she know about DeFi? Isn’t it just living off her looks?'—consuming their traffic while denying their value.
Two, male KOLs: from 'preachers' to 'shouting harpies'
If female KOLs bow to traffic, many male KOLs have completely become emotional agitators.
The former tweet was: 'This week's focus is on the TVL changes in the LRT track'; now it has become: '@XXX is the project party’s supporter, the whole family is dead!'
Discussing technology? Too slow. It's better to engage in insults to attract attention.
Analyzing fundamentals? No one cares. It's better to create idols and step on others.
What's even scarier is that this kind of opposition has been weaponized. Some KOLs deliberately provoke quarrels just to create topics, raise their account weight, and then sell 'public opinion services' to project parties—'You pay, I help you insult your opponent; you don't pay, I'll put you on the list of 'cutting leeks'.
Professional spirit has vanished, leaving only the naked flow business.
Three, the collusion between platforms and users: we are all feeding garbage
Don't blame everything on KOLs.
The platform's algorithm favors extreme content, users swipe towards stimulating images, and capital is only willing to pay for eyeballs—this is a vicious cycle of collusion among three parties.
X's recommendation mechanism is no longer 'quality first', but 'controversy first'. A rational analysis may sink like a stone, but a statement like 'SOL will go to zero' can trigger a massive share. Over time, KOLs either go along with the crowd or are exiled by the algorithm.
And what about the users? They verbally shout 'hate being cut', but their bodies honestly follow every 'hundredfold coin prophet'; while cursing 'all fraudsters', they rush into MEME coin pools driven by FOMO. We criticize the chaos, yet we nourish it with clicks and rewards.
Four, where is the way out? Rebuild the 'value anchor point'
The cryptocurrency circle does not need more 'internet celebrities', but needs verifiable value creators.
It is comforting to see that there are still a few KOLs who uphold their principles:
Someone insists on updating the on-chain data dashboard daily, without taking promotions;
Someone publicly shares all transaction records, transparency in profits and losses;
There are female KOLs who refuse to cut corners, focusing on Web3 education, even if their fan growth is slow.
Their existence proves that there is still a market for professionalism; it just requires patient cultivation.
For ordinary users, true self-rescue is—
Unfollow all accounts that only talk about emotions without logic, block all 'get rich overnight' rhetoric, and return to the essence of DYOR (Do Your Own Research).
Your information environment determines your investment fate.
The decline of KOLs in the cryptocurrency circle has never been the original sin of any gender, but a necessary collapse of the entire ecosystem due to lack of regulation, excessive speculation, and a focus on traffic.
When 'cutting corners' becomes a shortcut, 'insulting' becomes traffic, and 'professionalism' is mocked, what we lose is not only information quality but also the innovative spirit and trust foundation that this circle should uphold.
Human nature may be inherently fragile, but morality should not decline to this extent.
If no one is willing to light the lamp, the darkness will only deepen.
At this moment, it is time to press that 'unfollow' button—
Not to punish anyone, but to save oneself.
#BTC #ETH #Aster
